Launching your product? Want to know what the market is all about now? What does the data say about the current market status? Is it a good time for your product to be launched? Will the audiences perceive your product? How different it is from other products? These questions might arise in your mind always. For that there is a solution which is called Market Research.
What is MarketResearch?
It is the process of assessing the market for the launch of new products with conducting a thorough research directly with the consumer. This lets the company to identify its target market and gather statistics and data from the opinions gathered from consumers regarding the product. Market Research are mostly done by the companies itself or through third parties who are experienced in the market research field. A lot of marketing strategies can be used for market research such as surveys, product testing and directly approaching the consumer groups for their opinions regarding the product.
Now the question is What is the need for MarketResearch?
The purpose of doing market research is to assess the market related to the product or service to gather results how the consumers will react to the product. The companies may try to find out what the consumer likes and what not and where does their product stand between these and how to make it better so that the consumer perceives it. They can remodel the product according to that and bring about changes to the actual product so that it fares successfully in the market after its launch.
How is market research done?
MarketResearch requires a lot of strategies and plans to be implemented to bring out fair amount of results for the company. The companies develops variety of steps with proper planning. It gathers information regarding the market and the company must analyze the data that has been collected to look after the relevant data that can be used later on to bring modifications to the product.
What is the use of Market Research results?
The company which is planning to launch its new product must conduct the market research to find out consumers views and also data regarding the product. These data helps the companies bring changes to the new products. If the company thinks that any alterations is required to bring to the product which may result in bringing success to the product right before or after the launch. To catch the consumers eyes the companies use this data and statistics to make sure the product is worth showing interest for and the consumers will be in benefit.What is the Role of GigIndia in MarketResearch?
GigIndia is the ultimate place for finding people for conducting market research because GigIndia specializes in marketing strategies which is helpful for businesses to become successful and get best results in returns as GigIndia has a huge student workforce who can perform the tasks given to them. Apart from that GigIndia plans everything from how to conduct the surveys, provide test samples to the consumers and also gather their thoughts over certain products and they compile all the information regarding the market research programme and sends them to the company to make sure they find it useful in bringing out any changes by the help of these results.
Nowadays market research is one of the most important tools for every business because it ensures you about the market scenario going around nowadays in the market and having consumers thoughts over a product gives you the proper results as what is the good factor and what is the bad factor about the product. So it is always recommended to conduct a market research always before launching a product in the market and for that GigIndia is the best place to work with.
Tag Archives: Marketing
Samples Of Small Business Subcontracting Plans
Small business subcontracting plans necessarily mean a large business enterprise sub letting or taking help from small businesses. In large business outfits, the amount of office supplies is great hence a small business firm is contacted and a contract is signed with them to provide office materials regularly.o A subcontract is broadly defined as an understanding agreed upon by a prime contract and subcontractor to provide goods or services needed for complementing the performance of the prime contract.o The service a small business provides, however, is not necessarily under the prime contract; it should satisfy the prime contractor’s ordinary overhead requirements attributable to the prime contract.This entire process of contracting out a part of the project to a small business firm is known as small business subcontracting. The contract is made formal only if the costs involved in providing materials exceed $500.000 for the entire period of performance.o a small business subcontracting plan must state an expected amount of business that the prime contractor expects to award to small business contractorsHowever, it is untrue that all business concerns need subcontracted businesses to reach the stage of completion.o In order to ensure completion, each subcontracting plan must name a manager or contract person, called a plan administrator, in charge of promoting compliance under the plan.Only when the magnitude of the business project demands calculated subcontracts sub recipients are brought into discussions.The subcontractor’s SBSP mentions the materials to be purchased, the total amount of money that will be spent on each small business outfit and the percentage of money that has been stipulated for supplies and/or services that these purchases represent.Small business concerns usually used as sub recipients of such huge business projects are:o Small Disadvantaged Business concern
o Minority Institutes
o Veteran Owned Small Business concern
o Women Owned Small Business concern
o Historically Black Colleges and UniversitiesRather than waiting for communication, a small business can contact prime contractors directly to inform them of its small business.A small business can approach agencies themselves to show inclination of its availability for subcontracting.A SBSP is prepared by the principal investigator of the project. The principal investigator takes up the responsibility of meeting the goals set in the plan. If the SBSP fails for any reason, the contractor may be made responsible for the damage and the business concern handling the project may be denied new contracts.Once the SBSP is prepared, it is presented as a part of the business proposal. It is open to negotiation.o In soliciting subcontracts, prime contractors often seek several small business sources to insure they are obtaining a fair priceo If a small business is dissatisfied with the treatment it receives from the prime contractor, it cannot protest to the agency or General Accounting Office.The principal investigator informs the Procurement Resource Services (PRS) administrator of the need of subcontractors. The PRS then aids investigators in identifying suppliers as per the requirement of the project.o Prime contractors are increasingly aware of the need to subcontract with small businesses for delegating work.
o Certain small business contracts stress the possibility of dollar penalties on those failing to meet their subcontracting plans.Typical samples small business subcontracting plans require the following information:o Identification Data – name of the company, address, date of preparation of SBSP, Solicitation Number and Item or Service required
o Type of Plan – individual, master or commercial
o Goals – estimated dollar value of all planned subcontracting, estimated dollar value and percentage of total planned subcontracting to large business concerns, estimated dollar value and percentage of total planned subcontracting to small business concerns etc
o Details of Program Administrator
o Equitable Opportunity
o Reporting and Co-operation time line
o Record Keeping
o Timely payments to Subcontractors
o Description of Good Faith Report